The Best of the Best: Blogging Insights from Webby Award Winners
Started in 1996, the Webby Awards are annual awards for internet excellence for a wide array of categories. As the trend for blogging has increased in the last decade with ever keener competition, winning in any of the blog categories is quite a feat. The following 2013 winners have much to tell in terms of quality, content, and even design.
Professional blogs and bloggers can learn much from these current winners who demonstrate blogging excellence and are likely to influence other blogs in the years to come.
Best Business Blog: Mashable
This incredibly successful news website is said to generate as many as fifty million page views each month. Focusing on news related to social media, technology, and news, the site will also cover entertainment, mobile, and, of course, business. Winning best business blog in some ways seems like a given.
What is so incredibly savvy about Mashable’s blog is that they always seem to be on the pulse of what’s about to be the next trend or at the origin of the story. They are seldom late-comers. This gives them great credibility and also allows them to be one of the first commentators on many important stories. Their blog posts tend to be hip, savvy, concise, and relevant.
Best Political Blog: The New York Times “FiveThirtyEight”
While Mashable embodies a young, fresh approach to news blogging, The New York Times brings its colossal experience and sophisticated insights to the blogosphere. If reviewers had to choose one word to describe what makes this blog tick it might be knowledgeable. The New York Time’s Political blogs are rich with knowledge—steeped in the subject matter at hand.
Moreover, the writing is so good it’s a pleasure to read—sometimes critical, sometimes entertaining; it’s dynamic. Great writing coupled with expert knowledge is simply a tough combination to beat.
Best Cultural Blog: Mental-Floss
This Alabama-based blog uses trivia and trending cultural topics to entertain its readers. What it appears to do best is engage people in actionable ways. Daily sets of questions prompt responses. Brainy puzzles and trivia news and questions also prompt response and interest among its readership.
Continually fresh content that repeatedly engages readers in dynamic ways appears to be the secret of the website’s success. By throwing in some hot topics or entertainment news as well, the site continues to increase its readership with posts that are relevant to a wide range of readers.
Best Personal Blog or Website: I’m a Project Manager (madebytj.com)
“I’m a Project Manager and here are some projects I’ve worked on” is utterly simplistic and perfectly captioned to greet the viewers who come to explore this site. In a way, it answers the question: how to you present yourself and your work online in 2013? Subjectively speaking, the layout of the design is savvy in its simplicity and easy to navigate.
Colors and images are modern and poised to showcase the artist’s work in a contemporary format. Its main take-away point suggests that your website doesn’t necessarily need flash and technical bells and whistles to be digitally compelling.
Visit these Websites
The best way to learn what makes these blogs and websites great in a 2013 context is to check them out. Subscribe to them and read them regularly to find even more insights about how they achieve their greatness.
About Author: Jennifer Watts is a retired school teacher who still loves to write. You can find her articles on various business and web design blogs. If you need a web host, go to http://WebHostingReviews.ca to check the reviews.
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